Farmers first. Engineers always.
We started as growers frustrated by guesswork. Today we build the sensing, intelligence, and automation tools we wished we'd had — for farms like ours and hundreds of others.
Make precision agriculture accessible to every scale of farm
Advanced sensing and AI shouldn't be reserved for the largest operations. We design our systems to be modular and affordable, so a 200-acre family farm gets the same data advantage as a 20,000-acre operation.
“We don't build technology and hope it fits a farm. We start on the farm and build the technology to fit it.”
Dana Whitfield, Chief Executive Officer
The principles behind every deployment
Innovation First
We build with the newest sensing, modeling, and automation tools available, then prove them in real fields before calling them ready.
Rooted in Agriculture
Every product decision starts with how a farm actually operates, not what looks good on a spec sheet.
Radical Transparency
Farmers see exactly what our systems measure, how models make decisions, and where their data goes.
Sustainable by Design
Water, soil, and input efficiency are built into every solution, not bolted on as an afterthought.
35%
Increase in average yield
28%
Reduction in input costs
60+
Farms modernized
1.2M
Data points processed daily
Want to build the future of farming with us?
Whether you're a grower, a partner, or a future teammate, we'd love to hear from you.